It can be hard to properly diagnose the problems with your business, or to know if there’s a problem in the first place. Sure, your business isn’t growing as you expected it to, but that’s because the market is slow right now…right? Maybe. But maybe the problem is that you aren’t effectively pursuing leads or retaining customers. If that’s the case, you need to work on your CRM: customer relationship management. Here are a few signs that your business could benefit from investing in CRM software.