It can be hard to properly diagnose the problems with your business, or to know if there’s a problem in the first place. Sure, your business isn’t growing as you expected it to, but that’s because the market is slow right now…right? Maybe. But maybe the problem is that you aren’t effectively pursuing leads or retaining customers. If that’s the case, you need to work on your CRM: customer relationship management. Here are a few signs that your business could benefit from investing in CRM software.

Job interviews are nerve-wracking, regardless of your level of preparation. No matter how much time you put in to formatting your resume and selecting your outfit, you’re still under pressure to make a good impression on the person interviewing you. And a major part of that impression will consist of your responses to the questions they have for you. Luckily, there are a few questions that are part of nearly every interviewer’s script, and we can tell you what response they’re likely looking for. Read on to learn how best to respond to these popular questions.

While the importance of search engine optimization is clear for businesses that operate primarily on the Internet, SEO can also be a deciding factor in the success of local brick-and-mortar businesses as well. People use search engines like Google to make decisions about where to buy flowers, where to go to dinner, where to get their bikes repaired, and so on. And three quarters of search engine users never scroll past the first page of results. Here are four suggestions for getting ahead of the local crowd by getting on top of Google.

Consumers in the Internet age are more demanding when it comes to the way they discover and purchase products than ever before. Luckily, with the wealth of analytical data we receive from e-commerce platforms, it’s never been easier to micromanage every aspect of customer experience. It’s especially instructive to think about a customer’s experience with your product or service as a journey, from the initial point of discovery to the ultimate purchase to the continued relationship with the brand and company. Here are ten tools that can help you evaluate your customer journey and find places to improve.

Search engine optimization (SEO) is both massively important and widely misunderstood. Businesses of every size must put effort into improving their position on search engine results pages, or risk falling behind. With that in mind, there are a number of pitfalls that SEO newbies (and even experienced optimizers) can fall into. Here are some of the most common SEO mishaps, and what you can do to dodge them.

A healthy website is like a healthy body, and as the owner or operator of a site, you’re the immune system. It’s up to you to keep your site robust, resilient, and renewed. This means always looking for ways to improve, even if you’re already doing well. Here are four website health issues you can address this year.

The Internet has given small businesses a chance to compete with the big boys. It’s made for new methods of marketing that are less costly and quicker to deploy, and large companies don’t have a monopoly on going viral. At the same time, the Internet is a crowded space, and unless you’ve stumbled on a truly unique product or service, you’re competing to be heard with a lot of other companies in your niche. Hiring a professional web developer can help your small business stand out and expand. Here are six reasons small businesses should hire professional website developers.