Search engine optimization (SEO) is both massively important and widely misunderstood. Businesses of every size must put effort into improving their position on search engine results pages, or risk falling behind. With that in mind, there are a number of pitfalls that SEO newbies (and even experienced optimizers) can fall into. Here are some of the most common SEO mishaps, and what you can do to dodge them.
A healthy website is like a healthy body, and as the owner or operator of a site, you’re the immune system. It’s up to you to keep your site robust, resilient, and renewed. This means always looking for ways to improve, even if you’re already doing well. Here are four website health issues you can address this year.
The Internet has given small businesses a chance to compete with the big boys. It’s made for new methods of marketing that are less costly and quicker to deploy, and large companies don’t have a monopoly on going viral. At the same time, the Internet is a crowded space, and unless you’ve stumbled on a truly unique product or service, you’re competing to be heard with a lot of other companies in your niche. Hiring a professional web developer can help your small business stand out and expand. Here are six reasons small businesses should hire professional website developers.
